THE SPARK
Underperforming emails and a lack of social presence...
They needed results. So they brought us in to juice things up.
CLIENT SNAPSHOT
Who:
Recruitment Juice
What:
When:
2024
Where:
UK
THE CHALLENGE
Recruitment Juice had brilliant training content, but their email and social campaigns weren’t cutting through. With internal recruitment underway, they needed an external expert to plug in, power up, and push performance in the right direction.
THE MAD PLAN
We worked alongside their Director of Marketing, supporting email and social marketing during a key transition period.
From templates and tone of voice to GIFs, graphics and subject lines, we tackled every detail with conversions in mind.
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Our focus? Sharpen the message. Improve list health. Create high-converting assets. And make sure everything looked as good as it performed.
HOW IT UNFOLDED
01
Created a fresh suite of digital assets for social and email to unify look, feel, and tone.
BRAND CONSISTENCY
02
Crafted reusable cold and warm templates, built out visual content, and refined messaging for every journey.
EMAIL CAMPAIGN OVERHAUL
03
Segmented lists, boosted email health, and A/B tested creative elements from subject lines to CTAs.
PERFORMANCE OPTIMISATION
The MAD touch
Within three months, open rates rose from 20% to 25%. Click-throughs? Quadrupled from 2.5% to 10%. All while reinforcing their brand and making sure their emails worked harder than ever.
+5% email open rate
4x increase in click-throughs
Full branded, scroll-stopping email assets
FROM OUR CLIENT
We had a brilliant experience working with MAD. Great timely service, very creative. We only stopped working with them as we took the role in house but we will definitely be working with them on specific projects in the future. We can 100% recommend.
Rachel Ayres
Marketing Director | Recruitment Juice
Book a free 30-minute marketing assessment
Not sure where to start or what’s holding your marketing back?
This isn’t a sales pitch. It’s a free, no-strings session with our Founder and MAD Hatter, Jayde Pope — designed to unstick your strategy and spark fresh ideas.
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Together, we’ll take a look at where you are, where you want to be, and how your marketing can get you there (with less faff and more magic).
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Start your journey down the rabbit hole.