The spark.
They had the mission, the message, and the heart.
Mindset Maintenance is a Portsmouth-based not-for-profit founded to support and enhance community mental wellbeing and resilience. They rely entirely on volunteers to help them on their mission, and we have been proud to support them with their social media and email marketing since 2024.
The challenge.
in a world where attention is earned through repetition, inconsistent marketing meant they were being overlooked.
With a loyal but niche audience, they needed help turning their deeply impactful work into content that could extend their reach, increase awareness, and feel as authentic as the service they deliver.
The MAD touch.
We introduced structure, consistency, and intent across their marketing. Not more content for the sake of it, but a system designed to keep them visible and relevant.
This included a consistent social media strategy to build awareness and engagement, email marketing designed to nurture and stay front of mind, and a repeatable framework to maintain momentum long-term.
The goal wasn’t to go viral.
It was to become reliably present.
How it unfolded.
01
We mapped out a full social media strategy in line with their goals, including pillars, messaging and cadence. We have since been writing, designing and publishing consistent, high-quality content across their three platforms, resulting in a huge increase in reach and engagement.
Social media support.
02
To compliment their social strategy, each month, we craft newsletters and email campaigns with purpose, tying together key messages, campaigns and content in a format that keeps readers coming back.
Strategic email execution.
03
We stayed true to Mindset’s tone and values, helping their message land powerfully with their community, without it ever sounding like “marketing.”
Messaging that resonates.
MAD
results.
With under 2,000 followers across all platforms, Mindset Maintenance didn’t just punch above their weight...they walloped it.
In less than a year, their content reached over 224,000 people, with 63,100 of those coming from Instagram alone. And email? We helped drive a 42.7% growth in subscribers, a jump from 26% to 33.2% in open rates, and a 16% increase in clicks.
Proof that great content doesn’t need a big following to make a big impact.
224,000 organic impressions
231% audience increase
+42.7% subscriber growth
What this
unlocks.
When your marketing is consistent:
You stay front of mind without chasing attention
Your audience starts to recognise and trust you
Opportunities come from familiarity, not luck
Growth isn’t always explosive.
It’s built quietly, but powerfully, over time.
From our client.
Jas devotes so much of her time on helping us create the right vision and the right brand presence. She is always happy to get involved, always happy to support any wacky ideas that I come up with! We are super grateful to have her.
Bianca Brathwaite
Founder | Mindset Maintenance