THE SPARK
They had the mission, the message, and the heart.
So we gave them the momentum.
THE CHALLENGE
Mindset Maintenance is a hyper-local, Portsmouth-based CIC delivering low cost events and workshops to support wellbeing and build resilience to people across the area.
With a loyal but niche audience, they needed help turning their deeply impactful work into content that could extend their reach, increase awareness, and feel as authentic as the service they deliver.
THE MAD PLAN
We focused on producing thoughtful, strategic content, crafted to educate, inspire, and engage.
For email, we took the lead on newsletter copy, layout and delivery.
For social, we built out content that reflected their values and grew their visibility across Facebook, LinkedIn and Instagram.
HOW IT UNFOLDED
01
We wrote, designed and published consistent, high-quality content across their three platforms, resulting in a huge increase in reach and engagement.
SOCIAL CONTENT CREATION
02
Each month, we crafted newsletters and email campaigns with purpose, tying together key messages, campaigns and content in a format that kept readers coming back.
STRATEGIC EMAIL EXECUTION
03
We stayed true to Mindset’s tone and values, helping their message land powerfully with their community, without ever sounding like “marketing.”
MESSAGING THAT RESONATES
The MAD touch
With under 2,000 followers across all platforms, Mindset Maintenance didn’t just punch above their weight...they walloped it.
In less than a year, their content reached over 224,000 people, with 63,100 of those coming from Instagram alone. And email? We helped drive a 42.7% growth in subscribers, a jump from 26% to 33.2% in open rates, and a 16% increase in clicks.
Proof that great content doesn’t need a big following to make a big impact.
224,000 organic social impressions
231% audience growth across social platforms
+42.7% email subscriber growth
33.2% average open rate (up from 26%)
+16% email click-through rate
FROM OUR CLIENT
Jas devotes so much of her time on helping us create the right vision and the right brand presence. She is always happy to get involved, always happy to support any wacky ideas that I come up with! We are super grateful to have her.
Bianca Brathwaite
Founder | Mindset Maintenance
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Together, we’ll take a look at where you are, where you want to be, and how your marketing can get you there (with less faff and more magic).
Start your journey down the rabbit hole.