The spark.
They’d never truly done marketing before...
Sims Williams are an independent, West Sussex based estate agency with 4 offices in Arundel, Bognor Regis, Chichester and Walberton Village. They'd dabbled in marketing, doing a lot of it themselves whilst also trying to be exceptional estate agents. Knowing our reputation, the Director came to us to see what could happen if they invested more in their marketing.
The challenge.
Like many estate agents, their growth relied heavily on unpredictability: referrals, market conditions and occasional bursts of activity.
There was no consistent, reliable flow of valuation opportunities; and no clear strategy driving it. "Marketing" was being done, but it wasn’t working hard enough.
The MAD touch.
We shifted the focus from activity to outcomes. No more posting for the sake of it, but a solid strategy built around one core objective:
👉 generate consistent valuation leads
This wasn’t a one-channel win. We built a multi-layered strategy designed to hit their goals from every angle; and every element played its part.
But one didn’t just play a part, it stole the show.
Email marketing became a standout performer, delivering results too strong to ignore.
How it unfolded.
01
We started by getting clear on what drives action in their market. From there, we built a focused plan designed to convert attention into enquiries. Content lived on their website, increasing website and linked back to drive traffic and value.
Build the foundations.
02
We included archived contacts, segmented their audience, and set up hyper-targeted annual automations to previous buyers, keeping Sims Williams front of mind year-round.
CRM cleanup & activation.
03
We built targeted campaigns designed to attract sellers in their local market, with messaging built around trust, credibility, and local authority.
We integrated ValPal to capture and convert valuation requests, making sure every campaign worked harder and delivered measurable ROI. Ongoing optimisation ensured performance was continually improved over time.
Lead generation engine.
MAD
results.
With the right strategy in place, and a partner to execute it, marketing became a growth driver, not a background task. Not only have they seen a YoY increase in valuation enquiries, and a more consistent flow of instruction opportunities, but they now have even stronger local presence and brand recognition, and marketing that actively contributes to business growth
£252,000 in valuation leads
£95,000 in instructions
427.78% ROI from email marketing alone
From our client.
Their knowledge and understanding of what we require is amazing. Our campaigns are always relevant to the marketplace and up to date legislation.
Jayde is so much more than just a 'marketer', she has become a valuable member of our team!
Richard Moores
Managing Director | Sims Williams Estate Agents