THE SPARK
They’d never truly done marketing before...
so they came to us to see what would happen if they finally did.
CLIENT SNAPSHOT
Who:
Sims Williams Estate Agents
What:
When:
2024
Where:
UK
THE CHALLENGE
A well-established agency with four branches, Sims Williams had strong local presence, but no structured marketing strategy. They wanted to drive more leads, re-engage their existing database, and finally see what focused, consistent marketing could deliver.
THE MAD PLAN
We mapped out a full 12-month marketing strategy, with a major focus on email. This included newsletters, targeted campaigns, and clever automations to turn dormant contacts into active opportunities, while positioning Sims Williams as the go-to experts in their market.
HOW IT UNFOLDED
01
We crafted two campaigns and one newsletter every month, built around educational content that lived on their website and linked back to drive traffic and value.
CONTENT-LED EMAIL STRATEGY
02
We included archived contacts, segmented their audience, and set up annual automations to previous buyers, keeping Sims Williams front of mind year-round.
CRM CLEAN-UP AND ACTIVATION
03
We integrated ValPal to capture and convert valuation requests, making sure every campaign worked harder and delivered measurable ROI.
LEAD GENERATION ENGINE
The MAD touch
With a sharp strategy and consistent execution, Sims Williams generated £252,500 in valuation opportunities and £95,000 in confirmed instructions directly from email clicks alone, delivering a 427.78% ROI on email marketing in 2024.
And that’s before we even count the impact of the rest of their campaigns!
£252,000 in valuation leads from email
£95,000 in instructions from clicks
427.78% ROI from email marketing alone
FROM OUR CLIENT
Their knowledge and understanding of what we require is amazing. Our campaigns are always relevant to the marketplace and up to date legislation.
Her advice on what works best on each of the various platforms has helped us grow our audience enabling us to spread our message far and wide.
Jayde is so much more than just a 'marketer', she has become a valuable member of our team!
Richard Moores
Managing Director | Sims Williams Estate Agents
Book a free 30-minute marketing assessment
Not sure where to start or what’s holding your marketing back?
This isn’t a sales pitch. It’s a free, no-strings session with our Founder and MAD Hatter, Jayde Pope — designed to unstick your strategy and spark fresh ideas.
Together, we’ll take a look at where you are, where you want to be, and how your marketing can get you there (with less faff and more magic).
Start your journey down the rabbit hole.