Case Study
Entire Brand Identity & Website for Recruitment Start-up: Marchwood
About the client:
Marchwood is a start-up recruitment agency founded in 2024, specialising in building service design recruitment.
The problem:
The Founder came to us with a dream, a blank slate…and not much else. No name. No brand. No website. Just a vision to build a standout recruitment agency from the ground up - and the good sense to know he needed a creative partner to make it happen.
Our Solution:
We stepped in as Marchwood’s strategic and creative co-pilot, from naming workshops and brand storytelling to designing a sharp, high-converting website. Every touchpoint was crafted to position the business as trustworthy, established, premium, and quietly confident (even on day one). Because when you're building a brand from scratch, every detail matters - and we don’t do generic.
FIRST STEPS
Ah, the magical world of brand identity. One of our favourite realms to roam. It’s like building a personality for your business. One that turns heads, sparks conversations, and makes people say, “Oof, I love their vibe.”
We kicked things off with the soul-searching phase: a deep dive into the founder’s ambitions, target market, purpose, vision, and point of difference. From there, we explored naming routes that felt classic yet contemporary. Something that would hold its own in a saturated market. Once “Marchwood” was born, the real fun began: crafting a brand identity from the inside out.
We built the foundations with:
A tagline that captured the essence
A tone of voice with just the right edge
Messaging pillars to anchor every conversation
An elevator pitch that actually makes people lean in
Core values that weren't just fluff, but functional
Once the strategy was locked in, we rolled up our sleeves and dove into the sexy stuff; the part that makes people feel something.
Logo design that speaks without saying a word
Typography with personality (and purpose)
A colour palette that sets the mood and owns the room
An imagery style that feels fresh, modern, and unmistakably them
Graphic elements and iconography to tie it all together
And, of course, brand guidelines to keep everything beautifully on-brand, everywhere.
NEXT STEPS
With the brand identity locked and loaded, we rolled it out across a sleek, user-friendly website designed to convert both clients and candidates. We also crafted on-brand copy, created reusable content templates, and provided a toolkit to ensure consistency as the business scaled. Basically, we handed over the keys to a fully-formed, ready-to-launch brand, that felt like it was well established.
Marchwood launched with a polished, professional brand that looked (and felt) like a market leader. The founder now has a brand that opens doors, builds trust, and lays the foundation for long-term growth. And because we built everything to scale, Marchwood’s got room to grow without needing to rebrand six months down the line.
First impressions? Nailed.
THE RESULTS
A new suite of recognisable brand assets
Brand Consistency
A new, high-converting website
GALLERY
Jayde is a dedicated marketer who knows what she is talking about. Jayde has a great flair for design and creative and has always produced great designs and material for me. I would thoroughly recommend her and the Magenta MAD squad.
Phil Hodgson
Founder @ Marchwood
BOOK A 30-MINUTE MARKETING ASSESSMENT
We understand that when you’re looking to up your marketing game, it can be difficult to know who to turn to. We offer a free 30-minute session with our Founder and MAD Hatter, Jayde Pope.
This call allows you to talk through your business’ goals and how to achieve them.
Start your journey down the rabbit hole.
