Underperforming emails and a lack of social presence...

Recruitment Juice is one of the UK’s leading training providers for recruiters. When we got in touch, they were initially considering a freelancer to help them with their visibility problem. But this wasn’t a simple content brief. It required an understanding of the recruitment industry, the audience, and what actually drives engagement and action in this space.

That’s where we came in.

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The challenge.

Recruitment Juice had brilliant training content, but their email and social campaigns weren’t cutting through. With internal recruitment underway, they needed an external expert to plug in, power up, and push performance in the right direction.

The MAD touch.

We worked alongside their Director of Marketing, supporting email and social marketing during a key transition period.

From templates and tone of voice to GIFs, graphics and subject lines, we tackled every detail with conversions in mind.

Our focus? Sharpen the message, improve list health, create high-converting assets, and make sure everything looked as good as it performed.

How it unfolded.

We stripped things back and created a fresh suite of digital assets for social and email to unify the look, feel, and tone, in line with what makes people click.

Brand consistency.

We analysed where Juice was losing attention and what their audience cares about most, then crafted reusable cold and warm templates, built out visual content, and refined messaging for every journey.

Email campaign overhaul.

We utilised our analytical brains to segment lists, boost email health, and A/B test creative elements from subject lines to CTAs, to show Juice what worked and where they should focus their attention.

Performance optimisation.

MAD
results.

With a clearer strategy in place, things started to shift quickly. Within three months, open rates climbed from 20% to 25%. But the real standout? Click-throughs didn’t just improve…they quadrupled, jumping from 2.5% to 10%.

And this wasn’t a fluke. It came from more intentional content, sharper messaging, and a structure designed to guide people towards action, not just attention.

Engagement became more consistent, the audience started interacting, not just scrolling, and content stopped being something that “went out" and started actively driving traffic and interest back into the business.