The spark.
Elevating brand, marketing, and presence.
Cooper Adams is a small independent estate agent with 3 village offices in West Sussex. They had a killer set of USPs and a serious passion for doing things ethically, but it wasn’t coming through in their marketing. After following her work for a number of years, Shaun Adams got in touch when he discovered our Founder, Jayde, had launched Magenta MAD.
The challenge.
Their marketing needed to reflect the quality of their service, their presence needed to match the level they were operating at and their brand needed to support their ambition to compete at the premium end.
The MAD touch.
We knew the Cooper Adams had an epic offering, it just needed to be put infront of more prospects, in the right way.
Starting with a full audit, we produced a roadmap which allowed us to refine and elevate how Cooper Adams showed up across every touchpoint - from print to social, email to direct mail and everything in between.
Not by overhauling who they are, but by aligning their marketing with the level they were already operating at.
How it unfolded.
01
We identified gaps between perception and reality, analysed how competitors were positioning themselves and defined what Cooper Adams needed to own in their space.
Then we built a strategy focused on consistency, quality, and clarity.
Audit & strategy.
02
New guidelines, unified messaging, and a consistent identity across every touchpoint.
Brand refresh.
03
We embedded ourselves into their teams to provide ongoing delivery of all marketing: consistent, high-quality content across social media, campaigns designed to reinforce trust and local authority, a more considered, premium approach to design and messaging and ongoing marketing support to maintain visibility and momentum.
Every element worked together to position them where they belong: at the top end of the market.
Bringing it home.
MAD
results.
Within 12 months, Cooper Adams not only had a more refined and consistent presence, but their ROI from marketing and branding was unprecedented, averaging a 47% increased in booked valuations year-on-year.
A fully aligned brand and marketing strategy driving consistent growth
Increased visibility across all channels, converting attention into leads
47% increase in valuations
What this
unlocks.
When your marketing reflects your true value:
You attract better-fit clients
You justify higher fees with confidence
You compete on quality, not price
In the premium property market, how you show up is often what sets you apart.
From our client.
Working with Jayde has been amazing. I am 100% over the moon with how Jayde is helping my business on an upward trajectory.
Shaun Adams
Founder | Cooper Adams