The challenge.
Lawspeed weren't unknown, they were just...underleveraged.
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They had deep expertise, a loyal client base, and serious authority in recruitment law. But their marketing was whispering when they should have been owning the room.
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The brief wasn't 'get more leads'. It was 'turn Lawspeed into the go-to authority and build a marketing engine that compounds'.
The MAD touch.
Our plan: re-build Lawspeed from the ground up.
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By re-building the foundations, from positioning, messaging and personality, to their entire brand identity, we would form a 12-month road-map to help them reposition themselves, gain visible authority, and ultimately see more in-bound enquiries.
How it unfolded.
01
We spent a lot of time one-on-one with Adrian to uncover the reasons Lawspeed is here today. We dove into values, vision, tone and personality; allowing us to see exactly who Lawspeed are, who we need to be in front of and how we were going to get there.
On-site strategy session.
02
We stripped back inefficiencies and built a strategy that didn’t rely on paid traffic to survive. Utilising various organic-only mediums, we spread Lawspeed's name and authority far and wide. Our chosen channels included their website, podcasts, email marketing and social media.
Digital repositioning.
03
With the foundational work firmly in place, we adapted their website copy, added new landing pages, and curated additional content to drive more traffic and, ultimately, higher conversions.
Build for high-intent.
MAD
results.
300% increase in search visibility & 78% increase in LinkedIn reach
A 135% increase in active website users, and 779% traffic spike on key content
244% increase in website form fills
What this
unlocks.
When your visibility matches your ambition, you get: